Nina Lakovic never had one clear plan. She was curious, liked exploring, and trusted that what was meant for her would find her if she stayed open. That led her to a bachelor’s degree in tourism—she wanted to travel and maybe have her own show about it—but she never locked in the details. Meeting people mattered more than the next step. Around the same time she got serious about fitness, trained as a personal coach, and spent years working one-on-one with people, noticing the gap between what they said they wanted and what they actually did. She still treats moving her body as a real passion.
Right before she graduated she was open to almost anything. Already active on social media, she said yes when a friend in IT asked for help with marketing on a tool he was building. That became the work she still does. Only later did she see it sat inside a larger effort around digital signatures and practical steps toward better digital safety. On the platforms herself she kept meeting fake profiles and scammers, especially on dating apps. The authenticity approach made the pattern clearer: large companies make it convenient to hand over personal information so they can hold it. She also saw another way—keeping your information stored and deciding yourself who gets to see it.
She still likes those one-on-one conversations, where people open up about what has actually happened to them online. Hearing the stories, and knowing a different way was possible, is what made her start writing—a way to stay with the questions longer and reach people she would never sit across from, anyone who has felt the same unease about staying safer on the internet right now. The same habit of staying open is what she is still doing.
